A study revealed that more than half of non-profits spend 2 hours or less per week on social media marketing (whereas half of for-profit businesses spend at least 6 hours per week). And that responsibility probably looks like a frantic Facebook post between adoption applications or the occasional tweet while juggling coffee and a carrier of kittens.ĭon’t despair. But with great power comes great responsibility. ![]() It allows us to reach whole new audiences, save lives in creative ways and maintain an affordable and effective marketing strategy while simultaneously transforming the conversation surrounding pet adoption into something more positive. Social media is nothing short of a miracle for the world of animal welfare. Thankfully, knowing where and how to use your time on social media can help make it feel less like a time warp, and more like the magical marketing force it has the potential to be! And let’s be real: sometimes social media can feel like both the cause of and solution to a hectic schedule. Somewhere along our evolutionary journey from smoke signals to TikTok, life got busy. ![]() Hands up if your to-do list currently resembles the opening crawl from Return of the Jedi.
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